Privacy Policy

Last updated: September 17, 2026

Veyra Living operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Veyra Living is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, store and otherwise process your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information", we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details, including your name, address, billing address, shipping address, phone number and email address.
  • Financial information, including payment card details, transaction details, form of payment and payment confirmation. Payment information may be processed directly by our payment providers.
  • Account information, including your username, password, preferences and settings.
  • Transaction information, including products you view, add to your cart, add to your wishlist, purchase, return, exchange or cancel, and your transaction history.
  • Communications with us, including information you provide when contacting customer support or submitting an enquiry through our website.
  • Marketing information, including your email address, phone number, marketing preferences, subscription status, SMS opt-in or opt-out status and records of consent where applicable.
  • Device information, including information about your device, browser, network connection, IP address and other unique identifiers.
  • Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
  • Cookie and similar technology information, including information collected through cookies, pixels and similar technologies used on our website, subject to your applicable cookie choices and preferences.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, place an order, visit or use the Services, subscribe to marketing communications, submit a contact enquiry, enter your email address to receive a promotional offer, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services, including from your device when you use our products or services or visit our website, and through cookies and similar technologies.
  • From our service providers, including when we engage them to provide technology, marketing, analytics, payment, customer support or other services and they collect or process personal information on our behalf.
  • From our partners or other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, process payments, fulfil orders, remember your preferences and items you are interested in, send notifications related to your account or orders, process purchases, returns, exchanges or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and provide a customised shopping experience.

This may include using your personal information to better tailor and improve the Services.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including sending marketing communications by email or text message and showing you online advertisements for products or services on the Services or other websites, where permitted by applicable law.

We may use information such as products you have viewed, purchased or added to your cart, as well as other activity on the Services, to help us provide relevant marketing and advertising.

We use Klaviyo as a third-party marketing platform to help manage and deliver email and SMS marketing communications, where applicable. Klaviyo may process information such as your email address, phone number, marketing preferences, subscription status and consent information on our behalf.

Profiling for Marketing Purposes

We carry out profiling in connection with our marketing. This means we analyse personal information such as your browsing activity, the products you view or add to your cart, your purchase history, your order value and frequency, and how you engage with our emails and text messages, in order to group customers into segments and to decide which communications, offers and advertisements are most likely to be relevant to you.

Our marketing platform, Klaviyo, may also generate predictive insights on our behalf, such as estimates of when a customer may next order or an estimated customer value, based on the information described above.

This profiling does not involve any automated decision-making that produces legal effects concerning you or similarly significantly affects you.

You have the right to object at any time to profiling carried out for direct marketing purposes. If you object, we will stop profiling your personal information for those purposes. You can do this by contacting us using the details provided in this Privacy Policy, or by unsubscribing from our marketing communications.

Email Marketing

You may provide your email address through different areas of our website, including:

  • Checkout, where you may choose to subscribe to marketing communications;
  • Promotional or mystery discount forms, where you provide your email address to receive a promotional offer; and
  • Our contact page, where you provide your email address when contacting us.

Where you subscribe to our marketing emails, we may add your email address to our email marketing list and use Klaviyo to send marketing communications on our behalf.

Marketing emails may include information about products, new arrivals, offers, discounts, promotions and other information about Veyra Living.

In most cases we will obtain your consent before sending you marketing emails.

Where you have bought a product from us, or negotiated a purchase with us, and we obtained your email address in the course of that sale, we may also send you marketing emails about our own similar products in reliance on the "soft opt-in" permitted by the Privacy and Electronic Communications Regulations 2003. Where we do so, we will always give you a simple way to refuse or opt out of such marketing, both at the time we collect your details and in every message we send.

We do not rely on the soft opt-in for marketing text messages. We send marketing SMS messages only to people who have given us specific consent to receive them.

Providing your email address to contact us does not, by itself, mean that you have consented to receive marketing emails. We will only use your contact details for marketing purposes where we have an appropriate lawful basis and any required consent.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing emails or by contacting us using the details provided in this Privacy Policy.

SMS Marketing and Text Messages

If you provide your mobile phone number and separately consent to receive marketing SMS messages from Veyra Living, we may use your phone number to send you marketing text messages relating to our products, offers, discounts, new arrivals, promotions and other marketing communications.

SMS marketing consent is collected separately from email marketing consent.

Your consent to receive marketing text messages is voluntary and is not a condition of purchasing products or services from us.

Message frequency may vary. We do not charge you to receive our messages, although standard network charges from your mobile provider may apply if you reply to a message.

We may use Klaviyo and other service providers to collect, store, manage and deliver SMS marketing communications on our behalf. These providers may process personal information, including your mobile phone number, marketing preferences and SMS consent status, as necessary to provide these services.

We maintain records of SMS consent, including where appropriate the date, time, method and status of consent, and records of withdrawal of consent, in order to manage marketing preferences and demonstrate compliance with applicable requirements.

You may withdraw your consent to receive marketing SMS messages at any time by replying STOP to a marketing message or by contacting us using the details provided in this Privacy Policy.

After you withdraw SMS marketing consent, we will no longer send you marketing SMS messages, subject to any communications that we are permitted or required to send for other lawful purposes, such as transactional communications relating to an order.

Abandoned Cart and Shopping Activity

Veyra Living's website uses cookies and similar technologies to help keep track of items you put into your shopping cart, including when you have abandoned your cart.

This information may be used to determine when to send cart reminder messages by email or text message.

Where you have separately provided the appropriate consent to receive marketing SMS messages, we may use information about your shopping activity and abandoned cart to send you reminder messages by text message.

We may use Klaviyo and other third-party service providers to process this information and manage and deliver these communications on our behalf.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services.

If you choose to create an account, you are responsible for keeping your account credentials safe.

We highly recommend that you do not share your username, password or other access details with anyone else.

Communicating with You

We use your personal information to provide customer support, respond to enquiries, provide effective services, communicate with you about your orders and maintain our business relationship with you.

Legal Reasons

We use your personal information where necessary to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Lawful Bases for Processing

Depending on the circumstances, we may rely on one or more of the following lawful bases for processing your personal information:

  • Performance of a contract, where processing is necessary to provide products or services you have requested, process your order or otherwise perform our agreement with you.
  • Legal obligations, where processing is necessary for us to comply with a legal or regulatory obligation.
  • Legitimate interests, where processing is necessary for our legitimate business interests or those of a third party, provided those interests are not overridden by your rights and interests. This includes marketing our own similar products to existing customers, profiling to make our marketing relevant, preventing fraud, and securing and improving the Services.
  • Consent, where you have provided consent for a particular processing activity, including where consent is required for certain marketing communications and for non-essential cookies.

Where we rely on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • Service providers: We may share personal information with Shopify, payment providers, shipping and fulfilment providers, IT providers, analytics providers, customer support providers, cloud storage providers and other service providers who perform services on our behalf.
  • Marketing service providers: We may share relevant personal information with marketing service providers, including Klaviyo, where necessary to provide email and SMS marketing services.
  • Advertising partners: We may share relevant information with business and advertising partners to provide marketing services and advertising, where permitted by applicable law and subject to your applicable privacy and cookie choices.
  • Business transactions: We may disclose personal information in connection with a merger, acquisition, sale of assets, financing, restructuring, bankruptcy or similar business transaction.
  • Legal requirements: We may disclose personal information where necessary to comply with applicable law, legal process, court orders, regulatory requirements or lawful requests from government authorities.
  • Protection of rights: We may disclose information where reasonably necessary to enforce our terms, protect our rights, property or safety, or protect the rights, property or safety of our customers or others.
  • With your direction or consent: We may disclose information where you specifically direct us to do so or otherwise provide consent.

We do not sell your personal information.

SMS Opt-In and Consent Data

We will not sell or share your SMS opt-in information or SMS consent status with third parties for purposes unrelated to providing the SMS services for which you have consented.

We may share relevant personal information, including your phone number and SMS opt-in or consent status, with third parties that help us provide our messaging services, including Klaviyo, messaging platform providers, telecommunications providers and other vendors that assist us with the delivery and management of text messages.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit to the Services may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside in order to provide and improve the Services for you.

In addition, to help protect, grow and improve our business, we may use certain Shopify features that incorporate data and information obtained from your interactions with our Store, other merchants and Shopify.

In these circumstances, Shopify may be responsible for certain processing of your personal information and for responding to requests concerning that processing.

To learn more about how Shopify uses your personal information and any rights you may have, please review Shopify's Privacy Policy.

Depending on where you live, you may also be able to exercise certain rights through Shopify's privacy tools.

Cookies and Similar Technologies

We use cookies and similar technologies on our website for purposes including:

  • operating and securing the website;
  • remembering items placed in your shopping cart;
  • remembering preferences;
  • understanding how visitors use our website;
  • improving website functionality and performance;
  • analysing website traffic;
  • supporting marketing and advertising; and
  • where applicable, determining when a shopping cart has been abandoned for the purpose of sending an appropriate cart reminder.

Some cookies are necessary for the operation of our website, while others are used for analytics, advertising or other purposes.

Where required by applicable law, we will request your consent before placing or using non-essential cookies or similar technologies.

You can manage certain cookie preferences through our cookie settings or the controls provided by your browser.

For more information, please see our Cookie Policy.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties.

If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on those sites.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms.

Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children where such collection is prohibited by applicable law.

If you are a parent or guardian and believe that a child has provided us with personal information, you may contact us using the details provided below to request that we review and, where appropriate, delete the information.

Security and Retention of Your Information

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no security measures are perfect or impenetrable, and we cannot guarantee absolute security.

We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to provide Services, maintain business and transaction records, comply with legal and regulatory obligations, resolve disputes, prevent fraud and enforce applicable agreements.

As a general guide, and unless a longer or shorter period is required in a particular case:

  • Order and transaction records are retained for at least six years from the end of the relevant financial year, in line with UK tax and accounting requirements.
  • Customer account information is retained for as long as your account remains open, and for a reasonable period afterwards.
  • Marketing contact details and profiles are retained while you remain subscribed and for a period of up to two years of inactivity afterwards, after which they are deleted or anonymised.
  • Records of marketing consent and of opt-outs or unsubscribes are retained for as long as necessary to respect your preferences and to demonstrate compliance, including keeping suppression records so that we do not contact you again.
  • Customer service correspondence is retained for up to three years after the enquiry is resolved.
  • Website analytics and cookie data are retained in line with the periods set out in our Cookie Policy.

Your Rights and Choices

Depending on your circumstances and applicable law, you may have some or all of the following rights in relation to your personal information:

  • Right of access: You may have the right to request a copy of personal information we hold about you.
  • Right to rectification: You may have the right to request that inaccurate or incomplete personal information be corrected.
  • Right to erasure: You may have the right to request that your personal information be deleted in certain circumstances.
  • Right to restriction: You may have the right to request that we restrict certain processing of your personal information.
  • Right to object: You may have the right to object to certain processing, including direct marketing and profiling for direct marketing purposes.
  • Right to data portability: In certain circumstances, you may have the right to receive personal information you have provided to us in a structured, commonly used and machine-readable format and request that it be transferred to another organisation.
  • Right to withdraw consent: Where we rely on your consent, you may withdraw that consent at any time.

These rights are subject to applicable legal conditions and exemptions. We will respond to requests within one month, although this may be extended by a further two months for complex or numerous requests, in which case we will let you know.

Managing Marketing Preferences

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in our marketing emails.

You may withdraw SMS marketing consent at any time by replying STOP to an SMS marketing message or contacting us directly.

You may also contact us to request changes to your marketing preferences.

Opting out of marketing communications does not prevent us from sending non-marketing communications that are necessary for your orders, account, transactions, customer service or other lawful purposes.

You have the right to object to direct marketing at any time.

Complaints

If you have concerns about how we process your personal information, please contact us using the details below so that we can investigate your concern.

If you remain dissatisfied, you may have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection.

Information about the ICO is available at:

https://ico.org.uk/

International Transfers

Some of our service providers may process or store personal information outside the United Kingdom.

Where we transfer personal information outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection law.

Depending on the circumstances, this may include relying on a UK adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another lawful transfer mechanism recognised under applicable law.

In particular, our email and SMS marketing platform, Klaviyo, is based in the United States and personal information shared with Klaviyo may be transferred to and processed there. These transfers are made under the data processing terms we have in place with Klaviyo, which incorporate an approved transfer mechanism such as the UK Addendum to the EU Standard Contractual Clauses or reliance on the UK Extension to the EU-US Data Privacy Framework.

Our other service providers, including Shopify, may likewise process information internationally in accordance with their respective privacy and data protection arrangements.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, technology, legal requirements or regulatory requirements.

When we make changes, we will update the "Last updated" date at the top of this Privacy Policy and provide any additional notice required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us:

LH Supply Co Ltd T/A Veyra Living

128 City Road
London
EC1V 2NX
United Kingdom
Company No: 17390107

Email: contact@veyraliving.co.uk
Phone: 0333 880 1684

For the purposes of applicable data protection legislation, LH Supply Co Ltd T/A Veyra Living is the data controller responsible for your personal information. LH Supply Co Ltd is a company registered in England and Wales, company number 17390107.